Tout – meaning of the word

To advertise, talk about, or praise something or someone repeatedly, especially as a way of encouraging people to like, accept, or buy something. (Cambridge Dictionary)

If someone touts something, they try to sell it or convince people that it is good. (Collins Dictionary)

Attempt to sell (something), typically by a direct or persistent approach. (Oxford Dictionaries)

To make much of: Promote, Talk up. (Merriam – Webster)